My good friend and neighbor Bill Wise, CEO of Did-It, speaks with Bambi Francisco about the SEM business. Bill is the kind of guy who is never shy about sharing controversial opinions, and always tells it like it is.
Highlights:
- Did-It's quarter over quarter revenue growth has been 30%, 65% of which goes to Google, compared to Google's expected QOQ revenue growth which is expected to be 17%.
- Strange "production glitch" in the middle of Bill's explanation of the changes that Yahoo is making with the launch of project Panama. Bill, what happened to the rest of it?
- Segmentation by audience and context is critical to SEM firms success in the future. An example used was landing page optimization for search traffic coming from MySpace vs. Google.com.
